Privacy Policy

Effective Date: August 26, 2026

Rustic Roots Aesthetics (“Rustic Roots,” “we,” “us,” or “our”) respects your privacy and is committed to protecting information you provide to us.

This Privacy Policy explains how we may collect, use, disclose, and protect information through our website, online booking systems, electronic forms, communications, and services.

1. Information We Collect

Depending on how you interact with Rustic Roots, we may collect:

Contact Information

Name
Email address
Telephone number
Mailing address

Appointment Information

Appointment history
Services booked
Appointment preferences
Cancellation and payment history

Health and Treatment Information

When necessary to provide services, we may collect information such as:

Medical history
Skin history
Allergies and sensitivities
Medications
Current skincare products
Previous aesthetic or cosmetic procedures
Treatment photographs
Treatment notes
Contraindications
Other information relevant to providing safe and appropriate services

Payment Information

Payments may be processed through third-party payment processors. Rustic Roots generally does not directly store complete credit or debit card numbers.

Website Information

We may automatically receive technical information such as:

IP address
Browser type
Device information
Pages visited
Website interactions
Referring website
General usage information

We may use cookies, pixels, analytics tools, or similar technologies to operate and improve our website and marketing.

2. How We Use Information

We may use information to:

Schedule and manage appointments
Provide requested services
Evaluate treatment suitability
Maintain client and treatment records
Communicate about appointments
Process payments
Provide treatment instructions
Respond to inquiries
Recommend appropriate products or services
Improve our website and services
Send marketing communications where permitted
Maintain business and financial records
Prevent fraud or misuse
Comply with legal and regulatory obligations

3. Health Information

Information collected in connection with healthcare or aesthetic services may be subject to additional privacy protections under applicable federal and Florida law.

Florida law places confidentiality obligations on certain health-care practitioners and restricts disclosure of patient information except in circumstances permitted by law or authorized by the patient.

Rustic Roots will handle health-related information in accordance with applicable legal requirements.

Important: Whether Rustic Roots is a HIPAA-covered entity or business associate depends on the specific structure of the business, providers, services, and relationships involved. This Privacy Policy does not by itself establish HIPAA compliance.

4. When We May Share Information

We may disclose information when reasonably necessary to:

Provide services
Coordinate care
Process payments
Operate our scheduling and electronic record systems
Maintain our website
Obtain professional, legal, accounting, or business services
Comply with legal requirements
Respond to lawful requests
Protect the rights, safety, and property of Rustic Roots, our clients, or others

We do not sell client medical information.

5. Marketing

Rustic Roots may use general, non-identifying information for marketing and business analytics.

Client photographs, testimonials, names, treatment results, or other identifiable information will not be used for marketing purposes without the appropriate authorization.

6. Cookies and Analytics

Our website may use cookies and similar technologies to remember preferences, understand website traffic, analyze website performance, and improve user experience.

You may be able to control cookies through your browser settings.

Some website functions may not operate properly if cookies are disabled.

7. Third-Party Providers

We may use third-party vendors for services such as:

Appointment scheduling
Electronic forms
Payment processing
Website hosting
Email
Text messaging
Marketing
Analytics
Cloud storage
Customer relationship management

These companies may process information on our behalf according to their own privacy policies and contractual obligations.

8. Security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, use, disclosure, alteration, or destruction.

However, no website, electronic communication system, or method of data transmission can be guaranteed to be completely secure.

9. Your Privacy Rights

Depending on applicable law, you may have rights regarding your personal or health information, including the ability to request access to certain records or request correction of inaccurate information.

Florida law provides certain rights regarding access to health records maintained by health-care practitioners and imposes confidentiality requirements on patient information.

Requests should be submitted to Rustic Roots using the contact information below.

10. Children's Privacy

Our website is not intended for children to independently submit personal information.

If services are provided to a minor, information may be collected from the minor's parent or legal guardian as appropriate.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Changes will be posted on this page with a revised effective date.